What We Do
Our Purpose
Hele Mua facilitates community engagement and volunteerism to transform Hawaii into a sustainable tourism destination. Through educational events, we empower individuals to make informed choices for a more sustainable future.
Our Mission
Hele Mua is dedicated to bridging the gap between Hawaii's tourism industry and local communities. Through interactive beach cleanups and cultural education, we promote environmental stewardship, preserve Native Hawaiian traditions, and educate both residents and visitors on sustainable practices, fostering a sense of kuleana (responsibility) for Hawaii's unique environment and cultural heritage.
Our Vision
Hele Mua envisions a future where Hawaii's tourism industry and local communities coexist in harmony, with a shared commitment to protecting the environment and upholding the rich cultural heritage of the islands. We strive for a sustainable Hawaii where all residents and visitors feel a deep sense of responsibility and respect for the land, ensuring that future generations can continue to enjoy its beauty and cultural significance.